Digital Marketer

Job Summary

We are looking for a skilled and innovative Digital Marketer to join our Marketing team. The ideal candidate will play a key role in developing and executing strategies to engage our target audience, enhance brand visibility, and drive online growth. This position requires a mixture of creativity, analytical skills, and effective communication to deliver impactful digital campaigns across multiple platforms.

Job Details

• Department: Marketing & Corporate Communications
• Reporting Relationships: Reports to Team Lead, Marketing and Corporate Communications
• Operational Responsibilities:
  • Develop, implement, and manage digital marketing campaigns to promote VBank’s products and services.
  • Oversee and optimize the bank’s online presence, including the website, mobile app, and social media platforms.
  • Use analytics tools to measure and report campaign performance and provide actionable insights.
  • Manage paid ad campaigns across platforms like Google Ads, Facebook, Instagram, and LinkedIn.
  • Implement SEO strategies to improve organic reach and website rankings.
  • Work with the content team to plan and execute email marketing campaigns, including newsletters and promotional offers.

Requirements

• Skills/Competencies:
  • Strong knowledge of social media platforms, SEO, SEM, and PPC campaigns.
  • Proficiency in digital marketing tools like Google Analytics, Google Ads, Facebook Business Manager, and email marketing tools.
  • Content creation skills (a plus).
  • Ability to analyze data and create detailed reports.
  • Knowledge of trends and best practices in digital banking and financial services.
• Qualifications:
  • Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
  • Minimum of 2–3 years of experience in digital marketing, preferably within the financial or tech industry.
  • Proven track record of managing successful digital marketing campaigns.

About Company

VFD Microfinance

https://vfdbank.com

VFD Microfinance Bank is a dynamic, Lagos-based financial services institution operating in the microfinance banking sector. The combined experience of our management and board of directors spans more than five decades and several banking and finance organizations, nationally.